DALLAS – The Dallas Mavericks have announced ticket price adjustments for season ticket holders ahead of the 2025-2026 NBA season.
In a statement sent to season ticket members on Monday, the team cited “ongoing investments in the team and fan experience” as the primary reasons for the price increases.
The adjustments come at a challenging time for Mavericks fans, who are still grappling with the blockbuster trade of franchise superstar Luka Dončić.
According to the team, 80% of ticket packages will see an increase of less than 10%, with the overall average increase set at 8.61%. The organization also emphasized that full-season ticket holders will save between 15% and 23% compared to purchasing tickets on the secondary market, while 10-game plan holders will save between 11% and 20%.
A Trend of Price Hikes Under New Ownership
This marks the second consecutive season of ticket price increases under the ownership of Miriam Adelson and Patrick Dumont, who acquired the franchise from Mark Cuban in late 2023. Last year, many fans saw increases exceeding 10%.
Rationale Behind the Adjustment
The Mavericks stated that the pricing update aims to “better reflect seat value, especially in high-demand areas closest to the court.” The organization also noted that it conducted months of data analysis on secondary market transactions to determine fair pricing—a practice it described as “industry standard.”
Additionally, the team has committed to enhancing in-game entertainment, arena amenities, and exclusive member benefits. Season ticket holders will continue to receive complimentary access to the MavsTV streaming platform and NBA League Pass.
While the price hikes may be met with frustration, the Mavericks maintain that the changes are necessary to align with market demand and improve the overall fan experience.