TEXAS – As H-E-B marks an impressive 120 years of serving Texas communities, the beloved grocery chain is giving back in a big way—by awarding a full year of free groceries to 120 lucky customers.
The San Antonio-based retailer unveiled the sweepstakes during its Super Bowl commercial, “Lots to Love,” featuring a song by country artist and Amarillo native Aaron Watson.
How to Enter
From Monday, February 10, to Monday, June 9, customers have a daily opportunity to enter the giveaway. Each day, one winner will be randomly selected, totaling 120 winners by the end of the promotion.
H-E-B customers can enter using the same barcode they use for coupons and offers within the My H-E-B mobile app. To participate:
- Download the My H-E-B app (available on iOS and Android).
- Create an account to access your unique barcode.
- Scan your barcode at checkout to receive an automatic entry.
Additionally, participants may enter via mail-in submissions. Customers are limited to one entry per day, and H-E-B Partners, along with their immediate family members, are not eligible to win. Winners will be notified via email.
For full sweepstakes details, prize descriptions, and alternative entry methods, visit the official rules page.
H-E-B’s Message to Customers
“As we celebrate 120 years of serving Texas, we are incredibly humbled and grateful for the unwavering support of our customers,” said Ashwin Nathan, H-E-B Group Vice President of Marketing. “As a people-first company with a mission to serve all Texans, we wanted to mark this milestone in a big way. What better way to do that than by giving back to the loyal customers who have been with us through the years?”
H-E-B’s 120-year legacy is built on its commitment to community and customer appreciation, and this generous giveaway is a testament to that enduring dedication.