Google is Blasted by UK Watchdog for What It Calls Anti-Competitive Behavior Through Digital Ads

LONDON (AP) — Google is being slammed by U.K. regulators who say it’s taking advantage of its dominance in digital advertising to thwart competition in Britain. The new claims Friday ratchet up pressure that the tech giant is facing on both sides of the Atlantic over its “ad tech” business practices. The Competition and Markets Authority said that the U.S. company gives preference to its own services to the detriment of online publishers and advertisers. Google is a major player throughout the digital ad ecosystem, providing services for publishers, tools for advertisers and an exchange where both sides come together to buy and sell ads in real time at auctions. The company disputed the allegations.

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