DALLAS (WBAP/KLIF) – Leadership from the Dallas Mavericks, Dallas Stars and American Airlines Center unveiled the centerpiece of recent renovation on Monday at the AAC. The attention was focused on the new, state-of-the art, super-high resolution video board.
The $10 million scoreboard is part of an overall $20 million investment in American Airlines Center improvements over the last twelve months.
“Mavericks fans expect and deserve a first-class experience and championship effort every time they walk into American Airlines Center,” said Cynt Marshall, CEO, Dallas Mavericks. “This impressive new video board and additional upgrades will prove awe-inspiring to every Mavericks fan entering AAC. We cannot wait to welcome our fans home and share these incredible enhancements.”
Measuring over 44 feet long, 31 feet wide and 26 feet tall, the Samsung video board is thirty percent larger than the scoreboard it replaces. A 360-degree display highlights the four-sided video board, allowing for unique and immersive presentations enhancing the fan experience. Nested screens inside the scoreboard engage fans and players sitting courtside or rinkside, ensuring everyone great views of the action and digital displays.
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