GRAND PRAIRIE (WBAP/KLIF) – The Theatre in Grand Prairie bears a new name.
Texas Trust Credit Union has signed a naming rights agreement with AEG Presents to rename The Theatre at Grand Prairie. Effective immediately, the theatre – operated by AEG Presents and owned by the City of Grand Prairie – will be known as the Texas Trust CU Theatre at Grand Prairie.
“Texas Trust Credit Union is an integral part of every community we serve, which means more than just doing business here,” said Jim Minge, CEO of Texas Trust Credit Union. “We are an active supporter of the Grand Prairie Independent School District, The Grand Prairie Education Foundation, the Chamber of Commerce, and a number of Grand Prairie-based non-profits. This partnership allows Texas Trust to reinforce our commitment to the city and support a world-class venue that will offer high quality entertainment while also providing substantial economic benefits to the city.”
Marquee signage for the newly named Texas Trust CU Theatre will be visible from I-30 to hundreds of thousands of people each week.
“We are thrilled two Grand Prairie staples are joining forces with this partnership between Texas Trust and the Theatre at Grand Prairie,” said Mayor Ron Jensen. “Both have deep roots in our community, are very involved in making Grand Prairie friendly and progressive, and are perfect community partners. This partnership is music to my ears.”
Since its opening in 2002, the theatre has has several names, including Next Stage, Nokia Theatre, and Verizon Theatre.
Listen to Clayton Neville’s story below:
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